Shoppers examine local produce on sale at MegaMart Wholesale Club in Kingston during the launch of Eat Jamaican Month on November 8, 2019. Under the theme ‘Grow What We Eat … Eat What We Grow’, the Eat Jamaican campaign is an initiative of the Jamaica Agricultural Society, an agency of the Ministry of Industry, Commerce, Agriculture and Fisheries. The month-long celebrations include Eat Jamaican School Tours and will culminate with the Eat Jamaican Day Expo on November 25 at Devon House in St. Andrew.